Artículos relacionados a Services Marketing : Concepts, Strategies and Cases
Sinopsis
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
PART ONE: AN OVERVIEW OF SERVICES MARKETING 1. An introduction to services 2. Fundamental differences between goods and services 3. An overview of the services sector 4. The consumer decision process in services marketing 5. Researching service markets PART TWO: SERVICE STRATEGY: MANAGING THE SERVICE EXPERIENCE 6. Service development and innovation 7. Service delivery process 8. The pricing of services 9. Developing the service communications mix 10. Managing the firmAs physical evidence 11. People issues: Managing service employees 12. People issues: Managing service consumers 13. Customer relationship marketing PART THREE: ASSESSING AND IMPROVING SERVICE DELIVERY 14. Defining and measuring customer satisfaction 15. Defining and measuring service quality 16. Service failures and recovery strategies 17. Putting the pieces together: Creating the seamless service firm 18. Future trends PART FOUR: CASES
Reseña del editor
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Services Marketing : Concepts, Strategies and Cases
Publicado por
Cengage Learning EMEA, 2009
ISBN 10: 1844808130
ISBN 13: 9781844808137
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: E-974-748
Cantidad disponible: 1 disponibles
Imagen de archivo
Services Marketing: Concepts, Strategies and Cases
Publicado por
South-Western, 2009
ISBN 10: 1844808130
ISBN 13: 9781844808137
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9781844808137. Nº de ref. del artículo: 9039211
Cantidad disponible: 1 disponibles
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Services Marketing Concepts, Strategies and Cases
Publicado por
South-Western, Cengage Learning, Andover, 2009
ISBN 10: 1844808130
ISBN 13: 9781844808137
Antiguo o usado
Tapa blanda
Librería: Biblioteca di Babele, Tarquinia, VT, Italia
Calificación del vendedor: 5 de 5 estrellas
Condición: BUONO USATO. INGLESE Coperta illustrata a colori e con lievi irregolarità da fattore tempo ai margini. Buono stato interno, tagli regolari e pagine perfettamente salde alla costa. Libro completamente fruibile, con tabelle, figure ed illustrazioni in nero nel testo, numero pagine 646 (XXII, 624); da segnalare: alcune pagine con sottolineature e/o segni a matita. Nº de ref. del artículo: KNU0357
Cantidad disponible: 1 disponibles