International Marketing Strategy: Analysis, Development and Implementation

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9781844807635: International Marketing Strategy: Analysis, Development and Implementation

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

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About the Author:

Isobel Doole is Professor of International Marketing at Sheffield Hallam Univarsity and a Senior Examiner on the Post Graduate Professional Diploma of The Chartered Institute of Marketing. She is Head of the Research Centre for Individual and Organisational Development at the university and has considerable experience at a senior level working across a number of industries with international and UK companies in the field of international marketing and strategic marketing decision making.

Robin Lowe is a Principal Lecturer in International Marketing at Sheffield Hallam University, a Visiting Faculty Member of the University of Porto, Portugal and is an examiner on the Post Graduate Professional Diploma of the Chartered Institute of Marketing. He has considerable business and education experience holding senior positions in industry and in the university. He has carried out research, consultancy and training in the field of international marketing and strategic marketing decision making in the US, Europe and the Middle East.

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1.

Isobel;Lowe Doole
Editorial: Cengage Learning Emea (2008)
ISBN 10: 1844807630 ISBN 13: 9781844807635
Nuevos Taschenbuch Cantidad: 4
Librería
AHA-BUCH GmbH
(Einbeck, Alemania)
Valoración
[?]

Descripción Cengage Learning Emea, 2008. Taschenbuch. Estado de conservación: Neu. Neu Neuware, Importqualität, , Sofortversand - The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. 462 pp. Englisch. Nº de ref. de la librería INF1000180430

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2.

Isobel;Lowe Doole
Editorial: Cengage Learning Emea (2008)
ISBN 10: 1844807630 ISBN 13: 9781844807635
Nuevos Taschenbuch Cantidad: 4
Librería
AHA-BUCH
(Einbeck, Alemania)
Valoración
[?]

Descripción Cengage Learning Emea, 2008. Taschenbuch. Estado de conservación: Neu. Neu Neuware, Importqualität, , Sofortversand - The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. 462 pp. Englisch. Nº de ref. de la librería INF1000180430

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3.

Doole, Isobel; Lowe, Robin
Editorial: South Western Educational Publishing (2008)
ISBN 10: 1844807630 ISBN 13: 9781844807635
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Ergodebooks
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Descripción South Western Educational Publishing, 2008. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX1844807630

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Doole, Isobel, Lowe, Robin
Editorial: South Western Educational Publ (2008)
ISBN 10: 1844807630 ISBN 13: 9781844807635
Nuevos Paperback Cantidad: 1
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Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción South Western Educational Publ, 2008. Paperback. Estado de conservación: New. Never used!. Nº de ref. de la librería P111844807630

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