Consumer Behaviour - Tapa blanda

Blythe, Jim

 
9781844803811: Consumer Behaviour
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ISBN 10: 1844803813 ISBN 13: 9781844803811
Editorial: Cengage Learning EMEA, 2007

Sinopsis

'This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read. Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf' - Peter Murphy, Teesside University Business School. Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a comprehensive overview of research and then links theory to practical aspects of marketing. All elements of consumption behaviour, from initial need recognition through to the final disposal of the worn-out or used-up product are covered, using up-to-date examples from the real world.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

'This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read. Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf' - Peter Murphy, Teesside University Business School. Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a comprehensive overview of research and then links theory to practical aspects of marketing. All elements of consumption behaviour, from initial need recognition through to the final disposal of the worn-out or used-up product are covered, using up-to-date examples from the real world.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cengage Learning EMEA
Año de publicación
2007
Idioma
Inglés
ISBN 10 
1844803813
ISBN 13 
9781844803811
Encuadernación
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Número de páginas
576
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781446266458: Consumer Behaviour

Edición Destacada

ISBN 10:  1446266451 ISBN 13:  9781446266458
Editorial: SAGE Publications Ltd, 2014
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