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Sinopsis
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.
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Acerca del autor
Chris Anderson is Editor-in-Chief of Wired magazine, a position he took up in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the top prize for General Excellence in 2005, a year in which he was also named editor of the year by AdAge magazine. Previously, he was at the Economist, Nature, and Science magazines. He has worked as a researcher at Los Alamos and served as research assistant to the Chief Scientist of the Department of Transportation. He lives in Northern California with his wife and four children. He can be reached at www.thelongtail.com.
De la contraportada
With his brilliant theory of the Long Tail - a powerful new economic force in a world where the internet allows access to almost unlimited choice - Chris Anderson has identified an important truth about our economy and culture: that the future does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the curve's endlessly long tail.
In this expanded and updated edition, published for the first time in paperback, he examines how niche interests, which make up the millions of misses, have come together in a global network, stimulating innovation on an unprecedented scale. The result, he argues, is a cultural richness in which enthusiasms previously dismissed as 'minority' thrive and everybody everywhere can find something to their taste.
'A smart, timely and oddly inspiring book.' - Time Out
'It's the Big Idea of 2006.' - GQ
'The Long Tail is an eloquent exposition of a simple idea, but one that has huge ramifications for our media and culture if followed to its logical conclusions.' - Guardian Media
'Each year produces a book that captures the Zeitgeist... This year Chris Anderson's The Long Tail has helped to reinterpret our world.' - The Times
'...snappily argued and thought-provoking.' - New Yorker
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Publicado por
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
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Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: X07C-01268
Cantidad disponible: 1 disponibles
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Publicado por
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Nº de ref. del artículo: G1844138518I3N10
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Publicado por
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.55. Nº de ref. del artículo: G1844138518I4N00
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Publicado por
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.55. Nº de ref. del artículo: G1844138518I3N00
Cantidad disponible: 1 disponibles
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The Long Tail: How Endless Choice is Creating Unlimited Demand
Publicado por
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
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Paperback
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The Long Tail: How Endless Choice is Creating Unlimited Demand
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Paperback. Condición: Very Good. The Long Tail: How Endless Choice is Creating Unlimited Demand This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9781844138517
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The Long Tail : How Endless Choice Is Creating Unlimited Demand
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Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
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The Long Tail: How Endless Choice is Creating Unlimited Demand
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Random House Business, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
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The Long Tail: How Endless Choice is Creating Unlimited Demand
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9781844138517
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The Long Tail: How Endless Choice Is Creating Unlimited Demand
Publicado por
Random House Business Books, 2007
ISBN 10: 1844138518
ISBN 13: 9781844138517
Antiguo o usado
Tapa blanda
Librería: Hamelyn, Madrid, M, España
Calificación del vendedor: 4 de 5 estrellas
Condición: Como nuevo. : En este innovador libro, Chris Anderson explora cómo la abundancia de opciones transforma los modelos de negocio tradicionales. Demuestra que el futuro del comercio no reside en los éxitos de ventas masivos, sino en la suma de nichos de mercado que, en conjunto, superan las ventas convencionales. Anderson analiza cómo la economía de la 'cola larga' se aplica a diversas industrias, desde juguetes hasta publicidad, y ofrece una visión del futuro empresarial en la era de Internet. EAN: 9781844138517 Tipo: Libros Categoría: Negocios y Economía Título: The Long Tail: How Endless Choice Is Creating Unlimited Demand Autor: Chris Anderson Editorial: Hachette Books Idioma: en Páginas: 256 Formato: tapa blanda. Nº de ref. del artículo: Happ-2023-09-07-cbeb6404
Cantidad disponible: 1 disponibles