Reality TV, makeover programmes and game shows: currently these concepts are inescapable. The cultural obsession with specific TV formats has fashioned a form of media hypnotism in recent years. The expansion of multichannel viewing has ironically precipitated an increase in the same generic shows. Today, numerous companies profit from churning out international variations of the same TV concept. In this concise and well-researched study, the authors examine the global television format as an entity in itself and monitor the developmental stages from conception to distribution. The book charters the exceptional success of such shows as 'Big Brother' and 'Who Wants to be a Millionaire' and in turn the powerful influence these programmes have commanded in shaping the global television industry. Focusing on the marketing of cultural demand, the TV format is shown to have evolved into a commodity blueprint, which is then imitated, marketed and sold for mass consumption.
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Understanding the Global TV Format Recent years have seen an astonishing growth in the adaptation of program formats in television systems across the world. Under the new market conditions of the multi-channel cluster brought about by new technologies and increased privatisation of service, the adaptation of successful and popular TV formats from one place to another is occurring on an increasingly regular basis. Hence the remaking... Full descriptionReview:
'Albert Moran with Justin Malbon wrote a very timely book which will be useful for anyone studying and/or researching global television industries... Moran's book is especially useful and illuminating as it provides an examination of the institutional background and motivations of the development of global tv formats using interviews with prominent people from the industry.' -- Dr Agnes Gulyas, Art, Design and Media Subject centre.
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