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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado - Tapa blanda

Wiefels, Paul

 
9781841124681: The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado
Tapa blanda
ISBN 10: 1841124680 ISBN 13: 9781841124681
Editorial: Capstone Publishing Ltd, 2002

Sinopsis

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be - and are being - used to stay on top in any economic climate.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.

De la contraportada

A practical guide to the marketing strategies that revolutionized Silicon Valley

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:
* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

De la solapa interior

A practical guide to the marketing strategies that revolutionized Silicon Valley

The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:
* How high-tech market develop

* How to specify a winning market development strategy

* How to plan go-to-market programmes at different points in the life cycle.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Capstone Publishing Ltd
Año de publicación
2002
Idioma
Inglés
ISBN 10 
1841124680
ISBN 13 
9781841124681
Encuadernación
Tapa blanda
Número de páginas
352
Contacto del fabricante
no disponible
Persona responsable
no disponible