E-Innovation: Innovation 01.03 (Express Exec) - Tapa blanda

Acerca del autor

BOB COTTON has written several books on design and new media including The New Guide to Graphic Design, You Ain't Seen Nothing Yet and Futurecasting the Web. His articles have appeared in, among others, Eye, Creative Review and Mac User magazine.

De la contraportada

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

De la solapa interior

Fast track route to successful innovation in a digital world

Covers the key areas of e-innovation, from planning for continuous change and trend forecasting to e-innovation processes and distributed innovation

Examples and lessons from some of the world's most innovative businesses, including Napster, Cybiko, RedHat, Handspring and Sony, and ideas from the smartest thinkers, including Eric S. Raymond, James F. Moore, Leonard Fuld, Robert G. Cooper, Peter Small, Bruce Kogut and Anca Meitu

Includes a glossary of key concepts and a comprehensive resources guide