E-Leaders - Leading 08.03 (Express Exec) - Tapa blanda

Acerca del autor

PETER COHAN is president of Peter S. Cohan Associates, a management consulting and venture capital firm. He is the author of four books: e-Stocks, e-Profit, Net Profit and The Technology Leaders. He has provided TV commentary for ABC, CNBC, and FoxNews Channel and has keynoted events sponsored by the Economist, Fortune and Business Week.

De la contraportada

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

De la solapa interior

Fast insight into earning hard currency profit from the Internet

Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet

Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from the smartest thinkers, including Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel

Includes a glossary of key concepts and a comprehensive resources guide