Sticky Wisdom: How to Start a Creative Revolution at Work (What If) - Tapa blanda

Acerca del autor

The authors of Sticky Wisdom all work at the London-based consultancy ?What If!, that helps organizations to recapture their inventive spirit. Since 1992 ?What If! has helped to shape the cultures of some of the world's biggest, fastest growing and most profitable organizations.

?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoo and mortgages. Find out more about ?What If!, at www.whatif.co.uk

De la contraportada

What if you reallly knew how to organize creativity at work - not just talk about the need for it?

What if the answer was to change the way you behave - not the way you think?

What if you started a creative revolution at work now?

Sticky Wisdom is a revised and updated edition of the book ?What If!: How to Start a Creative Revolution at Work which was published to worldwide acclaim.

Here's what people said about the book:

"I've seen ?What If! in action and it works. This book on creativity in business is the business" Alan Yentob - Director of Drama, Entertainment and Children, BBC

"I loved this book. The behaviours and values that ?What If! so clearly express are ones which we should all aspire to...read it." Jerry Greenfield - Co-founder Ben and Jerry's Ice Cream

"A really practical book of tried and tested techniques to turn the switch of creative thinking on instead of off." Sir John Harvey Jones

"A must read! Finally a book that captures the REAL essence of what creativity at work looks like. ?What If! has opened the door to a revolutionary way of thinking and doing! If you've been searching for answers on how to create the cutting edge ideas that set you apart from the competition...this book is the answer!" Rita Bailey - Director, Southwest Airlines University for People
"I started to read ?What If! on holiday together wih Bill Bryson's Notes from a Small Island. ?What If! won hands down for entertainment and value and every page seemed to strike a chord. It should be required reading for anyone who wants to understand why their organization is not creative, why that's important and what can be done to grow creativity." Sir Michael Bichard - Permanent UK Undersecretary of State for Education and Employment 1995-2001

"We can all recognise and appreciate creativity when we admire the finished article, but oh how difficult it is with a blank sheet of paper! This book sets out strategies that really work to get from A to B." John Coombs - Managing Director, Unilever Ventures.

De la solapa interior

What if you could spot what's killing creativity in your organization right now?

What if you could stop yourself squashing ideas and start growing them instead?

What if you could help everyone at work to be creative?

What if you stopped talking about how important creativity is and started to take practical steps to make it happen.

But most of all....

What if there was a step-by-step guide that showed you exactly how to do it?

Instinctively we all know that creativity at work is important, but for many of us it feels either difficult or intimidating.

Sticky Wisdom delivers powerful insights that take creativity out of the hands of 'creative people' and puts it back where it belongs, with all of us. It breaks creativity out into six practical behaviours and shows how every one of us - not just the wacky geniuses - is packed with creative potential. We can start a creative revolution by adopting six behaviours:
Freshness
Greenhousing
Realness
Momentum
Signalling
Courage

These are the behaviours you can identify in highly creative and high-performing teams. These are the behaviours that you can start applying today to revolutionize your life.

Suddenly creativity isn't such a mystery. Sticky Wisdom makes it easy to talk about, easy to practise and easy to remember. Above all, it makes it easy to get on and do!