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Managing New Product Development and Innovation: A Microeconomic Toolbox (New Horizons in the Economics of Innovation series) - Tapa dura

Grupp, Hariolf; Maital, Shlomo

 
9781840645712: Managing New Product Development and Innovation: A Microeconomic Toolbox (New Horizons in the Economics of Innovation series)
Tapa dura
ISBN 10: 1840645717 ISBN 13: 9781840645712
Editorial: Edward Elgar Publishing Ltd, 2001

Sinopsis

Managing New Product Development and Innovation provides a new approach to the microeconomics of innovation by measuring the technical quality of new products and guiding the managers of innovation and technology in the central considerations of today's knowledge-based companies.

The volume features a selection of practical microeconomic tools for managing new product development and innovation. By quantifying product features and evaluating the costs and market value of improvements, a simple yet powerful conceptual framework is created. Using this framework, creative business models can be built, along with innovative products, services and processes that achieve marketplace success.

The authors address five key questions facing managers of knowledge-based companies:

  • Which new features should be added to existing products?
  • Which radically new features should be innovated?
  • How can marketing and R&D be integrated?
  • How can the value of brand names be estimated and optimized?
  • How can the sophistication of product technology be measured - both at a given point in time and between two points in time?

This path-breaking volume will be essential reading for managers of innovation, and will be warmly welcomed by teachers and advanced students with an interest in innovation and industrial economics.

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Acerca del autor

The late Hariolf Grupp, formerly Deputy Director, Fraunhofer Institute for Systems and Innovation Research (FhG-ISI), Karlsruhe, Germany and Professor, Faculty of Economics and Management, Universität Karlsruhe (TH), Germany and Shlomo Maital, Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science and Technology, Technion, Haifa, Israel

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
2001
Idioma
Inglés
ISBN 10 
1840645717
ISBN 13 
9781840645712
Encuadernación
Tapa dura
Número de páginas
384
Contacto del fabricante
no disponible
Persona responsable
no disponible