The Magic of a Name tells the story of the first 40 years of Britain’s most prestigious manufacturer - Rolls-Royce. Beginning with the historic meeting in 1904 of Henry Royce and the Honourable C.S. Rolls, and the birth in 1906 of the legendary Silver Ghost, Peter Pugh tells a story of genius, skill, hard work and dedication which gave the world cars and aero engines unrivalled in their excellence. In 1915, 100 years ago, the pair produced their first aero engine, the Eagle which along with the Hawk, Falcon and Condor proved themselves in battle in the First World War. In the Second the totemic Merlin was installed in the Spitfire and built in a race against time in 1940 to help win the Battle of Britain. With unrivalled access to the company’s archives, Peter Pugh’s history is a unique portrait of both an iconic name and of British industry at its best.
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Peter Pugh was educated at Oundle and Cambridge, where he read History , and has written more than 30 books on business, both in Britain and overseas.
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Hardcover. Condición: New - Acceptable. This third part of Rolls-Royce's company history picks up the story in 1987 when privatization began a new era for the firm. Both the aeronautical and car businesses struggled in the 1990s, after the recession, and the rights to make Rolls-Royce cars were subsequently sold, but the introduction of the Trent family of turbofan engines restored the company's fortunes in the aero engine market. Off-mint. Nº de ref. del artículo: 512842
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