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Religion and Consumer Behaviour in Developing Nations - Tapa dura

 
9781839101021: Religion and Consumer Behaviour in Developing Nations
Tapa dura
ISBN 10: 1839101024 ISBN 13: 9781839101021
Editorial: Edward Elgar Publishing Ltd, 2021

Sinopsis

Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.

Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers’ religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors analyse how these factors interrelate to shape family and societal consumption issues. Chapters also explore the ethical issues related to consumption and religion as well as the place of religion in branding and brand culture in developing nations. Taking a broad approach, the book draws on examples of practices from religions including Christianity, Islam, Hinduism, Buddhism, Judaism, Sikhism, Atheism, and African Traditional Religions.

This book will be a valuable resource for scholars and students of marketing, consumer behaviour and economic psychology. Its insights into consumption practices in religious contexts will also be beneficial for business managers and policy makers.

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Acerca del autor

Edited by Ayantunji Gbadamosi, Senior Lecturer, Royal Docks School of Business and Law, University of East London, UK and Ayodele Christopher Oniku, Senior Lecturer, Department of Business Administration, University of Lagos, Nigeria

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Editorial
Edward Elgar Publishing Ltd
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1839101024
ISBN 13 
9781839101021
Encuadernación
Tapa dura
Número de páginas
256
Editor
Gbadamosi Ayantunji, Oniku Ayodele C.
Contacto del fabricante
no disponible
Persona responsable
no disponible