Making Numbers Count: The art and science of communicating numbers - Tapa blanda

Heath, Chip; Starr, Karla

 
9781804996218: Making Numbers Count: The art and science of communicating numbers
Tapa blanda
ISBN 10: 1804996211 ISBN 13: 9781804996218
Editorial: Penguin, 2024

Sinopsis

'Concise, breezy and pragmatic' Wall Street Journal

'Remarkably practical techniques for comprehending and communicating the maths that really matters’ Adam Grant

Until very recently, most languages had no words for numbers greater than five – anything from six to infinity was known as 'lots'. Understanding numbers is essential in the modern world, but we simply aren’t built to understand them.

What does 5GB of storage actually mean? (Two months of commutes, without repeating a song.)
What’s the size of a nucleus compared to a cell? (Imagine a bee in a cathedral.)
How much bigger is a billion than a million? (Well, a million seconds is twelve days. A billion seconds is…thirty-two years.)

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to understand and communicate numbers with more transparency and meaning. Offering practical principles to help us imagine numbers at all scales, Making Numbers Count shows us how to transform them into concrete, vivid and meaningful messages so that we can make better decisions every day.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Karla Starr (Author)
Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Penguin
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1804996211
ISBN 13 
9781804996218
Encuadernación
Tapa blanda
Número de páginas
208
Contacto del fabricante
Penguin
https://www.penguinrandomhouse.com/

CL MODESTO LAFUENTE 41
Madrid
Madrid
España

Otras ediciones populares con el mismo título

9781982165444: Making Numbers Count: The Art and Science of Communicating Numbers

Edición Destacada

ISBN 10:  1982165448 ISBN 13:  9781982165444
Editorial: Avid Reader Press / Simon & ..., 2022
Tapa dura