Advanced Introduction to Service Innovation (Elgar Advanced Introductions series) - Tapa blanda

Sinopsis

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurement, using both traditional and new measures. The authors address pertinent questions such as: What is innovation in services and how is it conceptualized? How is it measured? How is it organized and managed within both service and non-service firms?

Key Features:

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• Identifies potential challenges and outlines the future of research
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• Reflects on the rise of innovation networks in the field of services
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• Provides a comprehensive review of advances in the field of service innovation over the last 30 years
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• Illustrates via in-depth discussions the progress, and the gaps to be filled, in the measurement of service innovation

This insightful book will be a useful introduction for both undergraduate and graduate teaching of organisational innovation, economics of innovation and services. It will also be a valuablel resource for researchers and business and policy practitioners in the field of service innovation.

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