How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes: 29 ... Innovation and Economic Growth) - Tapa dura

 
9781800717749: How Alternative is Alternative?: The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes: 29 ... Innovation and Economic Growth)
Tapa dura
ISBN 10: 1800717741 ISBN 13: 9781800717749
Editorial: Emerald Publishing Limited, 2022

Sinopsis

Asking "How alternative are alternative marketscapes?", Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth provides entrepreneurs and companies a concise understanding of alternative marketscapes through theoretical arguments and case studies, paving the way for development and success.

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Acerca del autor

Matthew M. Mars is Associate Professor of Agricultural Leadership and Innovation in the College of Agriculture and Life Sciences at The University of Arizona. Mars’s research is focused on how entrepreneurial logics and strategies become embedded in and influence academic cultures, community development initiatives, and social movements.

Hope Jensen Schau is Eller Professor of Marketing at University of Arizona’s Eller College of Management. Schau’s research focuses on market practices, consumption journeys, brand building, integrated marketing communications, the impact of technology on marketplace relationships, and collaborative value creation.

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Editorial
Emerald Publishing Limited
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1800717741
ISBN 13 
9781800717749
Encuadernación
Tapa dura
Número de páginas
192
Editor
Schau Hope Jensen, Mars Matthew M.
Contacto del fabricante
no disponible
Persona responsable
no disponible