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Change For Good: Strategy For The Better - Tapa dura

Huizenga, Edward

 
9781800618527: Change For Good: Strategy For The Better
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ISBN 10: 1800618522 ISBN 13: 9781800618527
Editorial: WSPC (EUROPE), 2025

Sinopsis

Change for Good means more than lasting transformation. It is change grounded in purpose and psychology. This unique compendium bridges the gap between strategy and psychology in a way that traditional business books do not: Most strategy texts overlook the behavioral dimension, while psychology books rarely tackle strategy. Change is inevitable, but success is not. With highlighted examples and management tools, the book responds to a growing demand among leaders: Purpose-led transformation frameworks that are both actionable and rooted in evidence-based human behavior. Truly at the heart of business and academia. This useful, easy to read book benefits everyone in business, leaders and executives, academics, coaches, and everyone in MBA and executive education.

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Acerca del autor

Prof. Dr Edward Huizenga is Endowed Professor of Strategy, Innovation & Behavior Change at Maastricht University's School of Business and Economics (UMIO). A leading European authority on strategy and purpose-driven transformation, he combines academic rigor with practical relevance across strategy, behavioral science, and innovation.

Prof. Huizenga earned his PhD in Innovation Management from Maastricht University and holds degrees in Economics and Business Administration from Maastricht University and Universidad de Zaragoza. He is the author of seven management books, including Strategy Meets Behavior and The Knowledge Enterprise, and regularly contributes to executive education and leadership development across Europe and Asia.

He is the managing partner of strategy consultancy Benthurst & Co, advising multinational clients such as Roche, Randstad, and Allianz on strategic clarity, decision-making, and behavioral transformation. Prof. Huizenga teaches in MBA programs at Maastricht University, University of Amsterdam, and Randstad Golschmeding Academy with TIAS, INSEAD, and NTU Singapore.

In addition to his academic and consulting work, he is founder of the Handwashing Angels, a social impact initiative improving hand hygiene among schoolchildren in Kenya, Uganda, and India and Vietnam. This is community work promoting hygiene and health education for children through storytelling and local empowerment.

In 2024, he received the prestigious Business Achievement Award from Beta Gamma Sigma for his sustained impact on business education and practice.

Edward is a sought-after speaker and author, known for connecting strategy with societal impact in compelling and actionable ways.

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Editorial
WSPC (EUROPE)
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1800618522
ISBN 13 
9781800618527
Encuadernación
Tapa dura
Número de páginas
162
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
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