Handbook of Research on Smart Management for Digital Transformation (e-Book Collection - Copyright 2022) - Tapa dura

 
9781799890089: Handbook of Research on Smart Management for Digital Transformation (e-Book Collection - Copyright 2022)
Tapa dura
ISBN 10: 1799890082 ISBN 13: 9781799890089
Editorial: Business Science Reference, 2022

Sinopsis

In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

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Acerca del autor

Belem Barbosa, University of Porto, Portugal

Sandra Filipe, University of Aveiro, Portugal

Claudia Amaral Santos, University of Aveiro, Portugal

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Business Science Reference
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1799890082
ISBN 13 
9781799890089
Encuadernación
Tapa dura
Número de páginas
652
Editor
Barbosa Belem, Santos Claudia Amaral, Filipe Sandra
Contacto del fabricante
no disponible
Persona responsable
no disponible