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Principles and Practices of Small-Scale Sport Event Management (Advances in Business Strategy and Competitive Advantage, 1) - Tapa dura

 
9781799847571: Principles and Practices of Small-Scale Sport Event Management (Advances in Business Strategy and Competitive Advantage, 1)
Tapa dura
ISBN 10: 1799847578 ISBN 13: 9781799847571
Editorial: Business Science Reference, 2020

Sinopsis

Although there is significant research on large events that take place within athletics, small-scale events are largely ignored, in part due to the lack of press that they generate. However, these events require planning and preparation in the same way that larger sporting events do. This disparity between the effort that goes into the event and the attention the event draws allows for a gap in strategy or information available to those planning smaller scale athletic events. Principles and Practices of Small-Scale Sport Event Management is a cutting-edge reference publication that examines the successful organization and planning of small-scale sporting events. Featuring a wide range of topics such as community engagement, event planning, and sports management, this book is ideal for event planners, sports managers, marketers, academicians, practitioners, industry professionals, researchers, event organizers/coordinators, and students.

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Acerca de los autores

Anestis Fotiadis is a Full Professor of Tourism in the College of Communication and Media Sciences, Zayed University, UAE. His research focuses on event management, rural tourism and sustainable development. He has published more than 40 research papers in international academic journals such as Tourism Management and Journal of Business Research along with several books and book chapters. Anestis K. Fotiadis can be contacted at: Anestis.Fotiadis@zu.ac.ae.

Chris Vassiliadis constitutes member of the academic teaching and research staff of the Department of Business Administration of the University Macedonia in Thessaloniki, Greece. His research interests focus in the marketing of services and the management of tourist destinations. His research has been published in various journals, as, Journal of Targeting; Measurement and Analysis for Marketing, Τourismos: an International Multidisciplinary Journal of Tourism, Τourism and Ηospitality Μanagement, Journal of Tourism Management, Journal of Vacational Marketing, Journal of International Tourism Research, Journal of Hospitality & Leisure Marketing and the Journal of Tourism Analysis.

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Editorial
Business Science Reference
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1799847578
ISBN 13 
9781799847571
Encuadernación
Tapa dura
Número de páginas
316
Editor
Fotiadis Anestis, Vassiliadis Chris
Contacto del fabricante
no disponible
Persona responsable
no disponible