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Sinopsis
Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice.
Cases on Strategic Management Issues in Contemporary Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
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Acerca del autor
José Duarte da Rocha Santos received his PhD in Management from Vigo University. He also holds MSc in Marketing and a bachelor’s degree in Business Sciences. Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector. From 2003 to 2018, he performed the functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing. He is currently a marketing professor at the Accounting and Business School of the Polytechnic of Porto (ISCAP/P.PORTO). He is also a senior researcher at the CEOS.PP - Centre for Organizational and Social Studies of the Polytechnic of Porto, Portugal. His principal research area is customer relationship management through digital marketing.
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Cases on Digital Strategies and Management Issues in Modern Organizations
Publicado por
Business Science Reference, 2021
ISBN 10: 1799816311
ISBN 13: 9781799816317
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Cases on Strategic Management Issues in Contemporary Organizations
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PAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9781799816317
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Cases on Digital Strategies and Management Issues in Modern Organizations
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PAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. del artículo: L0-9781799816317
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Cases on Digital Strategies and Management Issues in Modern Organizations
Publicado por
Business Science Reference, 2021
ISBN 10: 1799816311
ISBN 13: 9781799816317
Nuevo
Tapa blanda
Librería: Best Price, Torrance, CA, Estados Unidos de America
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Condición: New. SUPER FAST SHIPPING. Nº de ref. del artículo: 9781799816317
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Cases on Digital Strategies and Management Issues in Modern Organizations
Publicado por
Business Science Reference, 2021
ISBN 10: 1799816311
ISBN 13: 9781799816317
Nuevo
Tapa blanda
Librería: moluna, Greven, Alemania
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides original case studies designed to explore various strategic issues facing contemporary organisations, evaluate the usefulness of strategy tools and models, and examines how successful and failing companies have faced strategic issues with practical. Nº de ref. del artículo: 531461716
Cantidad disponible: Más de 20 disponibles
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Cases on Digital Strategies and Management Issues in Modern Organizations
Publicado por
Business Science Reference, 2021
ISBN 10: 1799816311
ISBN 13: 9781799816317
Nuevo
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Librería: AHA-BUCH GmbH, Einbeck, Alemania
Calificación del vendedor: 5 de 5 estrellas
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies. Nº de ref. del artículo: 9781799816317
Cantidad disponible: 1 disponibles