Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA)) - Tapa dura

 
9781799802723: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities (Advances in Business Strategy and Competitive Advantage (ABSCA))
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ISBN 10: 1799802728 ISBN 13: 9781799802723
Editorial: Business Science Reference, 2019

Sinopsis

One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of the fundamental issues related to ethical consumerism and applications within business, science, engineering, and technology and examines the impact Arab and global cultures have on consumerism. Featuring coverage on a broad range of topics such as business ethics, data management, and global business, this book is ideally designed for managers, executives, advertisers, marketers, sales directors, practitioners, researchers, academicians, and students.

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Acerca del autor

Meryem Masmoudi is Assistant Professor of Management at the University of Bahrain, College of Business Administration. She holds a PhD in Management from University of Tunis (2013). She has been involved in teaching and research in the areas of management, organizational change and development and management science. Meryem has published research papers in top international refereed journals (ANOR, JORS, ITOR, INFOR). She is a member of the International Society on Multiple Criteria Decision Making and the Tunisian Decision Aid Society.

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Editorial
Business Science Reference
Año de publicación
2019
Idioma
Inglés
ISBN 10 
1799802728
ISBN 13 
9781799802723
Encuadernación
Tapa dura
Número de páginas
268
Editor
Al-A'ali Ebtihaj Ahmed, Al-A’ali Ebtihaj Ahmed, Masmoudi Meryem
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781799802730: Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities

Edición Destacada

ISBN 10:  1799802736 ISBN 13:  9781799802730
Editorial: Business Science Reference, 2019
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