Artículos relacionados a Advertising in Practice

Advertising in Practice - Tapa blanda

 
9781793513168: Advertising in Practice
Tapa blanda
ISBN 10: 1793513163 ISBN 13: 9781793513168
Editorial: Cognella Academic Publishing, 2021

Sinopsis

Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The narratives underscore the diverse nature of the advertising field and the myriad career options that are available to students.

Each chapter represents a guest lecture from a qualified, talented, and unique member of the advertising community. Readers learn about each professional's particular education path, training, misunderstandings, common pitfalls, and best practices. The chapters address foundations, strategy, tactics, and contexts of advertising based on the author's own experiences and in the author's own words. Most importantly, each chapter takes the reader through a case study from the author's career and emphasizes the ways in which they think, exposing readers to the unique mindset, passion, and drive that is required to succeed within the advertising field.

Designed to help students envision their future careers, Advertising in Practice is an ideal resource for courses in advertising, public relations, marketing, and communication.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Kate S. Kurtin is an associate professor of communication studies at California State University, Los Angeles. She holds a Ph.D. in mass communication from the University of Connecticut, a M.A. in advertising and communication research from Boston University, and a B.A. in sociology from Occidental College. Dr. Kurtin's current research focuses on the media's effect on children and the evolving way that young people use media within this frame.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Cognella Academic Publishing
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1793513163
ISBN 13 
9781793513168
Encuadernación
Tapa blanda
Número de páginas
120
Editor
Kurtin Kate S.
Contacto del fabricante
no disponible
Persona responsable
Mare Nostrum Group B.V.
gpsr@mare-nostrum.co.uk

Doelen 72
Breda
4831 GR
Holanda