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The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business - Tapa blanda

Barrow, Colin; Barrow, Paul; Brown, Robert

 
9781789667370: The Business Plan Workbook: A Step-By-Step Guide to Creating and Developing a Successful Business
Tapa blanda
ISBN 10: 1789667372 ISBN 13: 9781789667370
Editorial: Kogan Page, 2021

Sinopsis

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 24 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to
- Come up with a winning business idea
- Complete market and competitive research
- Set up a winning marketing strategy
- Forecast watertight financials and projections
- Define realistic operations and staffing
- Deliver an unforgettable pitch to potential backers and investors

This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

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Acerca de los autores

<p>Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.<br><br> As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.</p>

Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.

Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.

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Editorial
Kogan Page
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1789667372
ISBN 13 
9781789667370
Encuadernación
Tapa blanda
Número de páginas
320
Contacto del fabricante
no disponible
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