Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns - Tapa blanda

Ryan, Damian

 
9781789666014: Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Tapa blanda
ISBN 10: 1789666015 ISBN 13: 9781789666014
Editorial: Kogan Page, 2020

Sinopsis

The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends. Clear, informative and packed with case studies and examples, it gives an essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

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Acerca del autor

Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world.
Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.

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Editorial
Kogan Page
Año de publicación
2020
Idioma
Inglés
ISBN 10 
1789666015
ISBN 13 
9781789666014
Encuadernación
Tapa blanda
Número de edición
5
Número de páginas
448
Contacto del fabricante
no disponible
Persona responsable
eucomply OÜ
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Pärnu mnt. 139b - 14
Tallinn
11317
Estonia

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9781789666038: Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Edición Destacada

ISBN 10:  1789666031 ISBN 13:  9781789666038
Editorial: Kogan Page, 2020
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