Marketing for Sustainable Development: Rethinking Consumption Models (Sciences: Agronomy and Food Science: Food Chain Management) - Tapa dura

Dekhili, Sihem

 
9781789450361: Marketing for Sustainable Development: Rethinking Consumption Models (Sciences: Agronomy and Food Science: Food Chain Management)
Tapa dura
ISBN 10: 1789450365 ISBN 13: 9781789450361
Editorial: Wiley-ISTE, 2021

Sinopsis

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.

In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.

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Acerca del autor

Sihem Dekhili is a researcher in marketing at the BETA-CNRS laboratory at the University of Strasbourg, France. Her research focuses on responsible consumption, with topics related to eco-labeling, green communication, fair price and ethical fashion.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Wiley-ISTE
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1789450365
ISBN 13 
9781789450361
Encuadernación
Tapa dura
Número de páginas
328
Contacto del fabricante
no disponible
Persona responsable
no disponible