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Market-Led Growth: A new operating system for business in the age of AI - Tapa dura

Danczak, Felix

 
9781788609142: Market-Led Growth: A new operating system for business in the age of AI

Sinopsis

The companies that win with AI won’t be the ones that adopt it. They’ll be the ones that rebuild around it.

Your old growth playbook is breaking down. AI is collapsing moats, compressing product cycles, and reshaping how customers buy. Meanwhile, your teams are still executing strategies built for a slower, more stable world. Market-Led Growth shows you how to rebuild―fast.

This is not a book of tactics. It’s a blueprint for transforming how your company senses shifts in demand, adapts GTM in real time, and scales with the market―not against it. You’ll learn how to decentralize decision-making, embed AI into execution, and move capital, people, and priorities at the speed of market signal. If you're serious about building a company that thrives in the AI era―not just survives it―this is your operating manual.

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Acerca del autor

Felix Danczak is an experienced SaaS executive and go-to-market strategist with over a decade of leadership across startups and public companies. He has scaled and run teams from 20 to 120+, with experience spanning marketing, product, customer success, and operational leadership, giving him a systems-level perspective on how companies grow―or stall. Felix writes on AI, GTM transformation, and strategic agility. He lives in London.

De la contraportada

Something's changed.

Your product's getting copied faster. Buyers are harder to reach. Campaigns cost more and deliver less. The growth engines that used to reliably deliver pipeline and sales are all starting to stall.

This isn't a dip. It's a reset. AI is moving faster than most companies can adapt. Market-Led Growth shows you how to rebuild for this new reality, where demand shifts overnight, and the old go-to-market models can't keep up.

This isn't a book of hacks. It's a blueprint for running a business that learns faster than the market changes. You'll learn how to spot signals early, test what works, and scale before the window closes. If you're still running the last decade's playbook with diminishing returns, this book will show you what to do instead.

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