ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE: State of the Art and Future Research Outlook: 27 (Series on Technology Management) - Tapa dura

Libro 10 de 20: Series on Technology Management

ALEXANDER BREM, ROGELIO PUENTE-DIAZ & MA

 
9781786342003: ROLE OF CREATIVITY IN THE MANAGEMENT OF INNOVATION, THE: State of the Art and Future Research Outlook: 27 (Series on Technology Management)
Tapa dura
ISBN 10: 1786342006 ISBN 13: 9781786342003
Editorial: WSPC (Europe), 2017

Sinopsis

The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.

The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific in 2016, and combines them with original articles written by some of the top academic minds in business and management. It covers topics such as creativity in innovation from a leadership perspective, creativity reduction in avoidance- and approach-oriented persons, creativity techniques and innovation, and the interplay between cognitive and organisational processes.The Role of Creativity in the Management of Innovation gives MBA graduate and undergraduate students, professors and business managers a comprehensive overview of current thinking in the field of business.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
WSPC (Europe)
Año de publicación
2017
Idioma
Inglés
ISBN 10 
1786342006
ISBN 13 
9781786342003
Encuadernación
Tapa dura
Número de páginas
300
Editor
Brem Alexander, Marine Agogué, Rogelio Puente-Diaz
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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