Business Models and Modelling: 33 (Advances in Strategic Management) - Tapa dura

 
9781785604638: Business Models and Modelling: 33 (Advances in Strategic Management)
Tapa dura
ISBN 10: 1785604635 ISBN 13: 9781785604638
Editorial: Emerald Group Publishing Limited, 2015

Sinopsis

In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with the model dimension of business models. The second part deals with business models and change.

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Reseña del editor

In this volume, leading scholars from North America, Europe, and Asia come together to explore new dimensions of the business models topic paying particular attention to the modelling dimension - what this means, how modelling should be approached, how business models are manipulated, how they become iconic, and why they are embedded in heuristics. These ideas are a new departure for the literature that allows more solid theorizing about the role of business models in conceptions of strategy and strategizing. It also allows the demand side perspective (customers and their engagement) to become clearer, so linking academic writing more clearly to events in the digital economy. Our volume also examines business models and change. It explores how the business model perspective increases our understanding of micro and macro change processes - in particular, the critical question of how to achieve scale and scope, and the difference between social and other business models, how business models vary over the industry cycle and how different levels of management contribute to business model innovation.

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Editorial
Emerald Group Publishing Limited
Año de publicación
2015
Idioma
Inglés
ISBN 10 
1785604635
ISBN 13 
9781785604638
Encuadernación
Tapa dura
Número de páginas
448
Editor
Baden-Fuller Charles, Mangematin Vincent
Contacto del fabricante
no disponible
Persona responsable
no disponible