Strategic Challenges for the Base of the Pyramid - Tapa blanda

Vermeulen, Patrick A.M.; Hütte, Edgar

 
9781784710941: Strategic Challenges for the Base of the Pyramid
Tapa blanda
ISBN 10: 1784710946 ISBN 13: 9781784710941
Editorial: Edward Elgar Publishing Ltd, 2016

Sinopsis

This pioneering book addresses some of the key challenges that firms encounter when they enter low-income markets and offers solutions - based on empirical evidence - for those firms already operating in such a difficult arena.

The Base of the Pyramid (BoP) has become a popular area for firms to search for new business potential. However, serving the BoP requires a fundamentally different approach to doing business and presents a new and unique set of organizational challenges. In this book, Patrick Vermeulen and Edgar Hütte discuss some of the key challenges firms are confronted with when operating in BoP markets. Based on empirical evidence from various companies across the globe, the authors provide valuable insights into how firms can deal with these challenges. With the rapid growth of developing countries, Western firms should be more aware of the potential problems when entering these markets; this book will help those making the crucial choices necessary to resolve these issues.

This book will appeal to academics and students in international business or business administration. It will also prove an essential resource for practitioners that are active in, or are considering moving into, low-income markets.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Patrick A.M. Vermeulen, Radboud University Nijmegen, the Netherlands and Edgar Hütte, Independent Management Consultant, Brussels, Belgium

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
2016
Idioma
Inglés
ISBN 10 
1784710946
ISBN 13 
9781784710941
Encuadernación
Tapa blanda
Número de páginas
176
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781783472468: Strategic Challenges for the Base of the Pyramid

Edición Destacada

ISBN 10:  1783472464 ISBN 13:  9781783472468
Editorial: Edward Elgar Publishing Ltd, 2014
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