Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing: 21 - Tapa dura

 
9781784410803: Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing: 21
Tapa dura
ISBN 10: 1784410802 ISBN 13: 9781784410803
Editorial: Emerald Group Publishing Limited, 2014

Sinopsis

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in Business Marketing and Purchasing series is a must for B2B scholars and executives.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Emerald Group Publishing Limited
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1784410802
ISBN 13 
9781784410803
Encuadernación
Tapa dura
Número de páginas
306
Editor
Woodside Arch G., Pattinson Hugh, Marshall Roger
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania