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Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series) - Tapa blanda

 
9781781953327: Handbook of Developments in Consumer Behaviour (Research Handbooks in Business and Management series)
Tapa blanda
ISBN 10: 1781953325 ISBN 13: 9781781953327
Editorial: Edward Elgar Publishing Ltd, 2013

Sinopsis

This Handbook examines the area of consumer behavior from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing.



Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioral ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behavior research, including consumer culture, impulsivity and compulsiveness, ethics and behavioral ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice.



Undergraduate and postgraduate students and researchers in marketing with interests in consumer behavior will find this enriching resource invaluable.



Contributors: P.J. Albanese, R. Belk, C.S. Craig, S.P. Douglas, G.R. Foxall, R.E. Goldsmith, L. Green, C.S. Gulas, D.A. Hantula, M. Hubert, U. Javed, P. Kenning, M. Linzmajer, L.L. Oliveira, K. Peattie, D. Ross, H. Timmermans, R.H. Tsiotsou, M.G. Weinberger, M.F. Weinberger, V.K. Wells, J. Wirtz, M. Yani-de-Soriano, S.Y. Yousafzai, J.L. Zaichkowsky

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Edited by Victoria K. Wells, Professor of Sustainable Management, School for Business and Society, University of York and Gordon Foxall, Distinguished Research Professor, Cardiff Business School, Cardiff University, UK

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1781953325
ISBN 13 
9781781953327
Encuadernación
Tapa blanda
Número de páginas
624
Editor
Wells Victoria K., Foxall Gordon
Contacto del fabricante
no disponible
Persona responsable
Buchpark GmbH
gpsr@buchpark.de

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