Research in Consumer Behavior: 14 - Tapa dura

 
9781781900222: Research in Consumer Behavior: 14
Tapa dura
ISBN 10: 1781900221 ISBN 13: 9781781900222
Editorial: Emerald Group Publishing Limited, 2012

Sinopsis

This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c

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Reseña del editor

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.

Biografía del autor

Russell Belk is Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University. He is past president of the International Association of Marketing and Development, and is a fellow, past president, and Film Festival co-founder in the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference, two key events in qualitative consumer research. He received the Paul D. Converse Award and the Sheth Foundation/"Journal of Consumer Research" Award for Long Term Contribution to Consumer Research.

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Editorial
Emerald Group Publishing Limited
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1781900221
ISBN 13 
9781781900222
Encuadernación
Tapa dura
Número de páginas
386
Editor
Scott Linda, Belk Russell W.
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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