With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.
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Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.
With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.
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Librería: Goodwill Books, Hillsboro, OR, Estados Unidos de America
Condición: acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. Nº de ref. del artículo: 3IIT5H005RAF_ns
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1780676875I4N00
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Nº de ref. del artículo: 00091855539
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Condición: Good. 3rd Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 38498778-75
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Librería: One Planet Books, Columbia, MO, Estados Unidos de America
paperback. Condición: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 001818204U
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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
paperback. Condición: Good. 3rd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 001818204U
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Librería: Anybook.com, Lincoln, Reino Unido
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9781780676876. Nº de ref. del artículo: 9997665
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 24640253
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Condición: New. Nº de ref. del artículo: 24640253-n
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Paperback. Condición: new. Paperback. A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising.Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry. With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781780676876
Cantidad disponible: 1 disponibles