Visual Merchandising, Third edition: Windows and in-store displays for retail - Tapa blanda

Morgan, Tony

 
9781780676876: Visual Merchandising, Third edition: Windows and in-store displays for retail

Sinopsis

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

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Acerca del autor

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s The Fashion Retail Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he travelled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

De la contraportada

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

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