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Read Me: Ten Lessons for Writing Great Copy - Tapa blanda

Horberry, Roger

 
9781780673486: Read Me: Ten Lessons for Writing Great Copy
Tapa blanda
ISBN 10: 1780673485 ISBN 13: 9781780673486
Editorial: Thames & Hudson, 2014

Sinopsis

If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copy writing. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. It includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

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Acerca del autor

Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. Roger has published two books on copywriting and his work has appeared in the D&AD Annual, which he has also judged.

'Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.

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Editorial
Thames & Hudson
Año de publicación
2014
Idioma
Inglés
ISBN 10 
1780673485
ISBN 13 
9781780673486
Encuadernación
Tapa blanda
Número de páginas
192
Contacto del fabricante
no disponible
Persona responsable
no disponible