Artículos relacionados a Read Me: Ten Lessons for Writing Great Copy
Sinopsis
If you've ever struggled to craft a powerful message that really hits the spot, you'll know its harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copy writing. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. It includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. Roger has published two books on copywriting and his work has appeared in the D&AD Annual, which he has also judged.
'Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.
'Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 45,35
EUR 11,45 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envío
Resultados de la búsqueda para Read Me: Ten Lessons for Writing Great Copy
Imagen de archivo
Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Antiguo o usado
Tapa blanda
Librería: MusicMagpie, Stockport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1752063910. 7/9/2025 12:25:10 PM. Nº de ref. del artículo: U9781780673486
Cantidad disponible: 1 disponibles
Imagen de archivo
Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.22. Nº de ref. del artículo: G1780673485I4N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Antiguo o usado
Tapa blanda
Librería: Bookoutlet1, Easley, SC, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Great shape! Has a publisher remainder mark. paperback Used - Very Good 2014. Nº de ref. del artículo: IM-10151955
Cantidad disponible: 12 disponibles
Imagen de archivo
Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing October 2014, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Antiguo o usado
Paper Back
Librería: Eagle Eye Books, Decatur, GA, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Paper Back. Condición: Used. Nº de ref. del artículo: 877481
Cantidad disponible: 1 disponibles
Imagen de archivo
Read Me: Ten Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Nuevo
Paperback
Librería: Revaluation Books, Exeter, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Brand New. 192 pages. 9.25x7.50x0.75 inches. In Stock. Nº de ref. del artículo: 1780673485
Cantidad disponible: 1 disponibles
Imagen del vendedor
Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Antiguo o usado
Tapa blanda
Librería: Zoom Books Company, Lynden, WA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Nº de ref. del artículo: ZBV.1780673485.VG
Cantidad disponible: 1 disponibles
Imagen de archivo
Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Antiguo o usado
paperback
Librería: suffolkbooks, Center moriches, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Very Good. Fast Shipping - Safe and Secure 7 days a week! Nº de ref. del artículo: 3TWOWA002O0T
Cantidad disponible: 1 disponibles
Imagen de archivo
Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Antiguo o usado
Paperback
Librería: Half Price Books Inc., Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_427474787
Cantidad disponible: 1 disponibles
Imagen de archivo
Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780673485
ISBN 13: 9781780673486
Antiguo o usado
paperback
Librería: HPB-Red, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_449580085
Cantidad disponible: 1 disponibles