Provides the reader with a comprehensive, relevant, and visually rich insight into the world of research methods specifically aimed at product designers. This book includes practical case studies and tutorials that will inform, inspire and help you to conduct product design research better.
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Paul Rodgers is Professor of Design Thinking in the School of Design at Northumbria University, UK. Alex Milton is Professor of Design and Head of the Faculty of Design at the National College of Art and Design, Ireland.
Provides the reader with a comprehensive, relevant, and visually rich insight into the world of research methods specifically aimed at product designers. This book includes practical case studies and tutorials that will inform, inspire and help you to conduct product design research better.
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