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Sinopsis
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
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Acerca del autor
Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting. Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.
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If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
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Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me : 10 Lessons for Writing Great Copy
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King Publishing, Laurence, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 40104366-20
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Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King 22/09/2014, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781780671819
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Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King 22/09/2014, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
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Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9781780671819
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Read Me.: 10 Lessons for Writing Great Copy
Publicado por
Laurence King, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Librería: Greener Books, London, Reino Unido
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Read Me: 10 Lessons for Writing Great Copy
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Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G1780671814I4N00
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Read Me : 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me : 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me (Paperback)
Publicado por
Laurence King Publishing, London, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: new. Paperback. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781780671819
Cantidad disponible: 1 disponibles