If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
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Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting. Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
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Paperback. Condición: Very Good. Read Me: 10 Lessons for Writing Great Copy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9781780671819
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Condición: New. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Num Pages: 192 pages, 150 colour illustrations. BIC Classification: CBW. Category: (G) General (US: Trade). Dimension: 192 x 231 x 16. Weight in Grams: 550. . 2014. Paperback. . . . . Nº de ref. del artículo: V9781780671819
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: HU-9781780671819
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