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Sinopsis
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
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Acerca del autor
Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting. Gyles Lingwood is Principal Lecturer in Advertising & Design at the University of Lincoln. His creative work has won a number of awards including D&AD, British Interactive Media Association and the US Creativity Awards.
De la contraportada
If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
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Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, United Kingdom, London, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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paperback
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paperback. Condición: Acceptable. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. Nº de ref. del artículo: P-BPN00013-RAG-20241101-A
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Read Me : 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Read Me (Paperback)
Publicado por
Laurence King Publishing, London, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Paperback. Condición: new. Paperback. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy. If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Nº de ref. del artículo: 9781780671819
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Read Me.: 10 Lessons for Writing Great Copy
Publicado por
Laurence King, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 4994561
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Read Me : 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
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Read Me: 10 Lessons for Writing Great Copy
Publicado por
Laurence King Publishing, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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paperback. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: 6666-GRD-9781780671819
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Read Me
Publicado por
Laurence King Publishing, GB, 2014
ISBN 10: 1780671814
ISBN 13: 9781780671819
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