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Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior: 17 (Advances in Business Marketing and Purchasing) - Tapa dura

 
9781780520247: Interfirm Business-to-Business Networks: Theory, Strategy, and Behavior: 17 (Advances in Business Marketing and Purchasing)
Tapa dura
ISBN 10: 1780520247 ISBN 13: 9781780520247
Editorial: Emerald Group Publishing Limited, 2011

Sinopsis

The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods.

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Reseña del editor

Nearly all business-to-business firms interact and have contractual relationships with upstream, downstream and parallel operating enterprises. How firms design and implement these relationships effectively, overcome poorly performing network linkages, and manage change in interfirm networks are the major topics that Volume 17 covers. The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behavior. Each paper includes extensive reviews of the relevant literature on interfirm network behavior as well as data analysis using empirical positivistic and/or case study research methods. More than 150 figures and tables support the discussion of findings.

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Editorial
Emerald Group Publishing Limited
Año de publicación
2011
Idioma
Inglés
ISBN 10 
1780520247
ISBN 13 
9781780520247
Encuadernación
Tapa dura
Número de páginas
494
Editor
Woodside Arch G., Baxter Roger
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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