Statistics with R for Marketing: Volume 4: Repeated Measures Models and Market Basket Analysis

Nady, Mohsen

 
9781779564658: Statistics with R for Marketing: Volume 4: Repeated Measures Models and Market Basket Analysis
ISBN 10: 1779564651 ISBN 13: 9781779564658
Editorial: Delve Publishing, 2025

Sinopsis

Understanding patterns over time and associations between products is crucial for modern marketing. This volume covers repeated measures models for time-series analysis and market basket analysis for cross-selling opportunities. Using R, readers will gain hands-on experience with these advanced techniques through practical examples and case studies. The volume is an indispensable resource for marketers aiming to leverage statistical tools for strategic decision-making.

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Acerca del autor

Mohsen Nady is a pharmacist with a M.D. in Microbiology and a Diploma in Industrial Pharmacy. Besides, Mohsen has more than 10 years of experience in Statistics and Data Analytics. Mohsen has applied his skills to different projects related to Genomics, Microbiology, Biostatistics, Six Sigma, Data Analytics, Data Visualization, Building Apps, Geography, Market Analysis, Business Analysis, Machine Learning, etc. Mohsen also published his thesis in a high-impact journal that attracted many citations, where all the statistical analyses were performed by him in addition to the methodological part. Furthermore, Mohsen has earned different certificates, from top universities (Harvard, Johns Hopkins, Denmark, etc) in Statistics, Data Analytics, Data Visualization, and Machine Learning that highlight his outstanding diverse skills.

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Editorial
Delve Publishing
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1779564651
ISBN 13 
9781779564658
Encuadernación
Encuadernación de biblioteca
Número de páginas
171
Contacto del fabricante
no disponible
Persona responsable
no disponible