Statistics with R for Marketing: Volume 3: Hierarchical Clustering and Cox Regression

Nady, Mohsen

 
9781779564641: Statistics with R for Marketing: Volume 3: Hierarchical Clustering and Cox Regression
ISBN 10: 1779564643 ISBN 13: 9781779564641
Editorial: Delve Publishing, 2025

Sinopsis

Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.

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Acerca del autor

Mohsen Nady is a pharmacist with a M.D. in Microbiology and a Diploma in Industrial Pharmacy. Besides, Mohsen has more than 10 years of experience in Statistics and Data Analytics. Mohsen has applied his skills to different projects related to Genomics, Microbiology, Biostatistics, Six Sigma, Data Analytics, Data Visualization, Building Apps, Geography, Market Analysis, Business Analysis, Machine Learning, etc. Mohsen also published his thesis in a high-impact journal that attracted many citations, where all the statistical analyses were performed by him in addition to the methodological part. Furthermore, Mohsen has earned different certificates, from top universities (Harvard, Johns Hopkins, Denmark, etc) in Statistics, Data Analytics, Data Visualization, and Machine Learning that highlight his outstanding diverse skills.

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Editorial
Delve Publishing
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1779564643
ISBN 13 
9781779564641
Encuadernación
Encuadernación de biblioteca
Número de páginas
268
Contacto del fabricante
no disponible
Persona responsable
no disponible