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The Little Book of Influence: 8 Keys to Transformative Communication - Tapa blanda

Borensztajn, Jordana

 
9781764003049: The Little Book of Influence: 8 Keys to Transformative Communication

Sinopsis

What if your worst communication disasters could become your greatest superpowers?

Meet communications expert Jordana Borensztajn, who dressed as a giant Like button and got escorted out of Facebook's Silicon Valley headquarters. Who bombed so spectacularly on a cruise ship that passengers demanded she get off mid-sail. Who wedged a raw egg in her mouth seeking social media fame and, instead, injured her jaw.

Career-ending catastrophes? Hardly. They were transformative.

Through visceral stories that make you wince and laugh, The Little Book of Influence outlines Jordana's PRESENCE framework - eight keys to authentic influence that will transform how people experience you. It's raw, honest, and incredibly practical.

In a world of ever-increasing artificial content, discover how to make vulnerability your competitive advantage and your ultimate strength.

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