How to Create Creativity: Survive the Modern World - Tapa blanda

Azadi, Roya A.

 
9781743797198: How to Create Creativity: Survive the Modern World
Tapa blanda
ISBN 10: 1743797192 ISBN 13: 9781743797198
Editorial: Hardie Grant Books, 2021

Sinopsis

How to Create Creativity is a map to your creative mind, the places your creative potential resides, and the allies and enemies along the way. It’s a practical guide to the science and the psychology of creativity and the conditions required for cultivating it.

We think creativity is for those lucky enough to be born with it – something you either have or you don’t. But this is untrue. Creativity is more than God-given talent, and it’s more than artistic flair. It’s the ability to come up with a new idea in any area or setting. And most importantly, it can be learned by anyone.

In How to Create Creativity, professional creative and strategic designer Roya Azadi teaches you techniques to encourage creative thinking and shows how you can unlock your creative potential. She reveals that technology is inhibiting our ability to daydream and explains why this headspace is so important if you want to ‘catch a live one’. You’ll learn to not fear failure by understanding that it’s actually fertile ground for creativity.

Throughout the book there are interviews, quotes, explainers and activities to inspire creative thought along the way. By the end of the book, you’ll be bubbling with creative force to take out into the world and make real change.

The Survive the Modern World series tackles big subjects in a fun and digestible way. The tone is frank and chatty, but the content is comprehensive. Upskill and expand your knowledge with these accessible pocket guides.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Roya Azadi is a New Zealand born, Melbourne-based strategic designer. She's worked with organisations like World Vision, the United Nations and Google as a researcher and strategic designer, spent a number of years in award-winning creative advertising agencies, has lectured in strategy and storytelling and contributed to publications like VICE and Interview magazine across Melbourne, New York and London. Most recently she is working with both public and private sector clients to co-design solutions to issues they face in an uncertain world – work that requires us to create an environment and provide the tools where those we work with can find the dormant creativity inside to co-create solutions to their own challenges.

De la contraportada

How to Create Creativity is a map to your creative mind, the places your creative potential resides, and the allies and enemies along the way. It’s a practical guide to the science and the psychology of creativity and the conditions required for cultivating it.

We think creativity is for those lucky enough to be born with it – something you either have or you don’t. But this is untrue. Creativity is more than God-given talent, and it’s more than artistic flair. It’s the ability to come up with a new idea in any area or setting. And most importantly, it can be learned by anyone.

In How to Create Creativity, professional creative and strategic designer Roya Azadi teaches you techniques to encourage creative thinking and shows how you can unlock your creative potential. She reveals that technology is inhibiting our ability to daydream and explains why this headspace is so important if you want to ‘catch a live one’. You’ll learn to not fear failure by understanding that it’s actually fertile ground for creativity.

Throughout the book there are interviews, quotes, explainers and activities to inspire creative thought along the way. By the end of the book, you’ll be bubbling with creative force to take out into the world and make real change.

The Survive the Modern World series tackles big subjects in a fun and digestible way. The tone is frank and chatty, but the content is comprehensive. Upskill and expand your knowledge with these accessible pocket guides.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Hardie Grant Books
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1743797192
ISBN 13 
9781743797198
Encuadernación
Tapa blanda
Número de páginas
144
Contacto del fabricante
no disponible
Persona responsable
Penguin Random House Ireland Limited
productsafety@penguin.co.uk

Morrison Chambers, 32 Nassau Street
Dublin
Irlanda