Formula Win Selling: The Inside Track: 1 - Tapa blanda

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Andy has trained sales professionals from multi-national organisations for twenty years. His background in engineering, military and sport helps him to provide a practicable, down to earth approach to learning and putting learning into practice. After many years of face-to-face and online training in English, Spanish and German his clients convinced him to share his expertise with sales professionals in book form. As well as books, he offers bespoke video training services and coaching via his website www.elp.ltdAs a Facilitator, Resultant™ & Habiteer™, Andy is passionate about turning corporate learning into habits. He does this using the methodology known as Tiny Habits, created by Stanford University's behavioural expert, Dr BJ Fogg.Andy lives with his actress and author wife on the Island of Anglesey, mainland Spain & France. He is chairman of the UK charity Shamrock Education Trust which supports education for underprivileged children in Nepal. His hobbies include triathlon training, applied psychology and motorhome travel. He holds a bachelor's degree in Philosophy, Politics and Economics.

Beat Erb helps information-intensive organizations achieve superior growth, become market leaders, and ultimately claim a superior return on investment for shareholders.In this increasingly interconnected multi-polar world, his ability to translate the value proposition of products and services, his books will give you insight into how YOU can be more successful through creativity, innovation, and change.Beat joined IT Security provider Fortinet in 2021 and as a Business Development Manager, he is responsible to grow Fortinet's Advanced Services sales. Before joining Fortinet, he spent 28 years at IBM where he was responsible for the Maintenance Partner channel sales on a Regional, European, and Global level - with the accountability of greater than $1B of sales and managing an organization of around 140 sales managers and specialists and channel managers.Beat lives with his wife and children in Lucerne, Switzerland. He enjoys extreme sports and other ultra-challenge activities such as skydiving, distance walking/running, mountaineering, scuba diving, motorbiking, and sailing.Beat holds an MBA (Open) and is an NLP Master Trainer and Facilitator