The Accountant Marketer: The Structured Approach Any Accountant Can Follow to Attract Clients They Love - Tapa blanda

L. Reyburn, Karen

 
9781739411701: The Accountant Marketer: The Structured Approach Any Accountant Can Follow to Attract Clients They Love
Tapa blanda
ISBN 10: 1739411706 ISBN 13: 9781739411701
Editorial: Keep On Publishing, 2023

Sinopsis

If you have ever thought “I’m not a marketer. I’m an accountant,” this book is for you.

"Very generous insights from the industry's leading marketing expert that will challenge, illuminate, and ultimately...deliver results." James Ashford, bestselling author of Selling to Serve

Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset—going straight to the data, expecting an obvious return on investment—won’t deliver the kind of results you want.

Your marketing only works when it is a true reflection of you and your values.

Inside this book, you’ll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.

As a result, you’ll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you’ll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you’ll have an accounting business which allows you to:

Do work you enjoy.

Get paid for your worth.

Work with clients perfect for you.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Karen L. Reyburn is a qualified accountant (CPA) and creative agency owner who has worked with accountants for over twenty years. She founded the creative agency The Profitable Firm (PF) in 2012 to exclusively serve accountants all over the world. She is a speaker for accountants and entrepreneurs in addition to giving presentations on topics such as creativity, rest, and female business ownership. She is a dual British-American citizen living in Scotland and is fueled by daily walks in the Scottish countryside, and copious amounts of strong black coffee.

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Editorial
Keep On Publishing
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1739411706
ISBN 13 
9781739411701
Encuadernación
Tapa blanda
Número de páginas
356
Contacto del fabricante
no disponible
Persona responsable
no disponible