Look Me In the Eye: Using Video to Build Relationships with Customers, Partners and Teams - Tapa blanda

Sinopsis

2021 Top Sales Book, Gold Medal Winner

Envision a virtual meeting that feels as if you're sitting across from someone having a cup of coffee. Impossible? Not anymore.

Look Me In the Eye reveals how actors, television reporters, and digital influencers build personal relationships through the screen—and how to apply these same skills to your virtual meetings, video calls, or recordings!

Many relationships never progress past "you're on mute." Why? Essential qualities you may easily convey in person, like trust, empathy, and authenticity, get lost on video. Actor and virtual communications expert Julie Hansen shares eye-opening—and often counter-intuitive—techniques to adapt to the camera's constraints and communicate with greater influence, credibility, and engagement.

Whether you're a salesperson, a business leader, or an entrepreneur, this ground-breaking guide offers a year's worth of unique and practical tips and exercises for creating a near in-person experience in a virtual or hybrid world.

For example, you'll learn:

• How to establish a personal connection with one person or one thousand on video
• When you absolutely, positively must look at the camera (and when it's OK to sneak a peek!)
• How to avoid Resting Business Face and other self-sabotaging virtual behaviors
• A simple acting technique for connecting with those not on video
• How to read body language, present content, and manage tools—while staying engaged with your audience

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