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New Product Development for Small and Medium Enterprises: A practical application of new product development concepts to empower small and medium sized enterprises. - Tapa blanda

Edwards Jr, Dr. Thomas V

 
9781737044192: New Product Development for Small and Medium Enterprises: A practical application of new product development concepts to empower small and medium sized enterprises.
Tapa blanda
ISBN 10: 1737044196 ISBN 13: 9781737044192
Editorial: TVE Enterprises, LLC, 2024

Sinopsis

This book equips the leaders of SME (Small and Medium Enterprise) businesses to effectively use new product development as a strategy to improve the competitiveness of their businesses. The US Government defines an SME as a company with 500 employees or less. Although this is a very large range, the research that forms the basis of this book is applicable for companies of 25 to 500 employees (or appropriately sized divisions of larger corporations). The genesis of this book was my assignment as corporate-wide new product development director for an SME. I simultaneously pursued a doctorate in business at Pace University with a focus on organizational innovation. I combined these two perspectives into case study research into how to improve the performance of new product development at SME businesses. The research results were presented at the 2017 Conference of the American Society of Engineering Management. This book builds on this research to present a practical blueprint for SME leadership.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
TVE Enterprises, LLC
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1737044196
ISBN 13 
9781737044192
Encuadernación
Tapa blanda
Número de páginas
75
Contacto del fabricante
Printed by Amazon on behalf of the author
https://www.amazon.es/hz/contact-us

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Luxemburgo