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The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy: 1 (Jobs-to-be-Done Library) - Tapa blanda

Burleson, Scott

 
9781734695038: The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy: 1 (Jobs-to-be-Done Library)
Tapa blanda
ISBN 10: 173469503X ISBN 13: 9781734695038
Editorial: Scott Burleson, 2020

Sinopsis

THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that “A customer "hires" a product to accomplish a job.” The customer’s job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, companies, products or technologies. However, they will reliably gravitate to the product that helps them to get their job done the best. This understanding will help marketers, innovators, business leaders, product managers and practitioners of all sorts to boldly create customer value.Though many are familiar with the phrase "jobs-to-be-done" (JTBD), few have significant experience in applying it to real markets. Even fewer have worked in enough diverse industries to understand the principles at play.This book presents the theories along with practical frameworks to apply jobs-thinking into any market. It’s a complete resource, with all the "job-to-be-done" secrets that only the most experienced practitioners could know.

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Editorial
Scott Burleson
Año de publicación
2020
Idioma
Inglés
ISBN 10 
173469503X
ISBN 13 
9781734695038
Encuadernación
Tapa blanda
Número de páginas
255
Contacto del fabricante
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