GLOBAL STRATEGIES OF ELECTRIC VEHICLES: US – A Case Study. India – The Next Attractive Market - Tapa blanda

Sinopsis

The quest for energy independence and rising environmental concerns are key drivers in the growing popularity of electric vehicles or EVs – electric and plug-in hybrid cars. Studies indicate that for 90% of the Americans who use their cars to get to work every day, the daily commute distance is less than 50 km – or 30 mi – and, on the average, the commuter car remains parked about 22 h per day. The EVs have in common the batteries, which provide storage capability that can be effectively harnessed when the vehicles are integrated into the grid. The entire concept of using the EVs as a distributed energy resource – load and resource – is known as the vehicle-to-grid or V2G concept. Though I have more than two decades of rendezvous with energy and diversified energy sources to quench the thirst of humanity, my specific interest in electric vehicle started in 2014 when I joined Black & Veatch and got associated with prestigious project of Tesla as strategist and adopt the success model of US market for Asia. Tesla Motors manufactures the Tesla Model S, the all-electric car that won the Motor Trend 2013 Car of the Year award. While developing the car, Tesla launched a program to aggressively deploy high-power, fast-charging stations — “Superchargers” — along major travel corridors throughout the United States. Tesla awarded Black & Veatch a contract to design and construct pilot sites in the Supercharger network. The Tesla Supercharger U.S. build-out is the largest project to date for the Black & Veatch team. Services include engineering, site assessment, and permitting and construction services for Tesla’s charging stations. “It’s one thing to build one Supercharger site, but it’s a totally different thing to build 100 at a time, or have 40 or 50 in construction at any given time. Black & Veatch brought an ability to be able to expand rapidly, bring on the resources necessary and also manage the construction of a complex project like that – all concurrently.” Kevin Kassekert, Director, Supercharger Deployment and Energy Efficiency, Tesla Motors, Inc. It was my absolute privilege to be part of the team of Black & Veatch, who is now a market leader in the design, construction and integration of complex electric vehicle (EV) and hydrogen/fuel cell vehicle (FCV) infrastructure. My journey started with a Big Bang when B&V Chairman Steve Edward pioneered the Chairman’s Challenge for new and fresh ideas from offices across the global with the help of an online contest. Absolute delight was my feeling when my first idea on a strategic model of business capture ( I call it Shark Strategy) won the most voted idea of the challenge out of hundreds of ideas submitted by most of the top brains of the 10000 odd employees of the 100 year old firm. It was just the beginning as in the next Chairman’s Challenge, I collaborated with others in Kansas HQ to put forth another idea on use of Drone for Industrial Application and Project Management & Monitoring of complex nature like EPC work of intercontinental pipelines or Electric Transmission Lines across the mountains or dense forest like Amazon basin. To my absolute surprise, our team won the top award of the chairman’s challenge and each team members were gifted a real Drone costing not less than 15000 INR at that time, but unfortunately it could not be shipped to Mumbai for me as Drones for private applications were banned by government of India. My all other team members sent me pictures of drones awarded to them. Great Memories of Kansas City Baseball match cheering Royals after intensive strategy meetings on future of the company and American Supercharger Infrastructures ( Read Tesla, Volta and other projects). This book is my attempt to help generation next understand and support clean vehicle adoption, advance clean transportation and sustainability.

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