The Efficiency Trap: Maximizing Business Growth in Central America by Embracing Diversity and Avoiding the Pitfalls of Over-Standardization - Tapa blanda

Sinopsis

Central America has experienced healthy economic and commercial growth over the past few decades and is expected to maintain favorable trends going forward. With over 50 million potential consumers in the isthmus, opportunities abound. However, too often, organizations looking to invest in the region are unaware of the differences that exist across the seven markets, leading to disappointing results and falling into The Efficiency Trap...a vicious cycle of under performance. Veteran Business Consultant and Strategist Mark Denton shares three decades of experience operating in the region to highlight idiosyncrasies across the countries, and explain why organizations looking to maximize their business results need to consider those differences in their strategies and plans. With insight on each market, personal anecdotes and a simple model to help identify the level of potential regional standardization, Denton provides the tools to avoid The Efficiency Trap.

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