Digital Transformation in the First Person: Surviving and thriving in a hypercompetitive era - Tapa blanda

Sinopsis

For people who have made their career in the technology industry, IT World Canada is an iconic Canadian business to business (B2B) publisher. In the world of consumer publications and to those outside the industry it may be virtually unknown. But within Canada’s technology industry, the covers of its Canadian CIO magazine were the tech-sector equivalent of the ‘cover of the Rolling Stone’. When your picture hit the cover, you had indeed ‘made it’ in the Canadian industry. Yet that publication came perilously close to disappearing as the forces of digital disruption threatened it as they did to print publications around the world. This is the story of how two people – Fawn Annan and Jim Love – set about to turn around the fortunes of this failing publisher. It takes you through each step as they sought to take the company through its digital transformation first as consultants and later as owners. What they have done and what they have learned in the process is of enormous value to every company that now faces the forces of digital disruption. Whether your company is well on its journey or whether you are just embarking on your own digital transformation, this book is a must-read – a first-person narrative of a real-world story.

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